No water. No fluff.

Only the good stuff.


Scientifically-advanced & sustainable.


Our scientifically-formulated, concentrated powders deliver salon-quality products in a compact, lightweight form that are better for you & our planet.

Meet our first product.


Amazing hair 

makes for an amazing day.



How it works.


Powders that activate with water.


Our powder formulas are developed to hydrate when they come in contact with water to form the liquid hair products you are used to. The powders turn to liquids within seconds of being activated with water between your hands. Our patent-pending technology allows us to formulate shampoo with the same features you experience when using a conventional liquid shampoo.

How to Hair Wash.


Rethink the status quo.


Our first users were surprised at how easy it was to use! Just like if you were going to use your liquid shampoo, start by wetting your hair. At this point, your hands should be wet too! Wet hands will allow Hair Wash to easily dispense into your hands and will activate the powder quickly.

Sprinkle Hair Wash across one hand. We say sprinkle because we mean it! Hair Wash is only what you need, so it’s a lot more concentrated than liquid shampoo. The first couple of times you may use too much or too little, but then you’ll get the hang of it. Think of when you get a haircut and need to figure out how much liquid shampoo to use- same concept! Then, rub the powder in your hands for a couple of seconds. There is no need to spend more time on this step than if you were using a liquid!

Swipe the hair wash through your hair. Then, start to build your lather. You may need to add more water to your hair. You will know when it activates because there will be lots of lather! Our first users described it as “velvety.” We didn’t make it up. Lastly, rinse. Our easy-to-rinse formula leaves your hair out of this world amazing. It’s that simple.