No water. No fluff.

Only the good stuff.


Water-activated haircare.


Our scientifically-formulated powders deliver salon-quality product in a concentrated form that is good for the planet & good for you.

Meet our first product.


Amazing haircare

for amazing humans.



How it works.


Powders that activate with water.


Our powders are formulated to hydrate when they come in contact with water. The powder turns to liquid within seconds of being activated between your hands. Our patent-pending technology allows us to formulate shampoo with the same features you experience when using a liquid shampoo.

How to Hair Wash.


Rethink the status quo.


Our first users were surprised at how easy it is to use! Just like liquid shampoo, start by wetting your hair. Make sure your hands are wet, but you don’t need a pool of water!  Sprinkle powder across one hand. We say sprinkle, because you don’t need much. It’s much more concentrated than liquid formula. Our first users said the figured out how much to use by the third time. Activate the powder by rubbing in your hands for a couple of seconds. 

Slide the hair wash through your hair from root to tip. Then, start to build your lather focusing on the scalp. You may need to add more water to your hair from your shower head depending on how much hair you have and your hair length. You will know when it activates because there will be lots of lather! Our first users described it as “velvety.”

Lastly, rinse. Our easy-to-rinse formula leaves your hair out of this world amazing. It’s that simple.