The 10 New Beauty Products We’re Most Excited to Buy This Fall

“This water-activated powder shampoo is truly magical. Sprinkled and massaged into wet strands and you get the silkiest lather.”

– PureWow

This Water-Activated Shampoo Saves You Time Packing AND Saves the Planet

“… it gets the job done and saves the planet while doing it, which is good enough incentive for me.”

Katelyn Evans, POPSUGAR

The 16 Best Summer Hair-Care Products of the Year

“This water-activated hair-care brand solves all your problems… it’s vegan and cruelty-free, and free of sulfates, parabens, silicones, synthetic colors, and fragrances, so you really can’t go wrong.”

– Allure



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