Have you ever wondered why water is listed as the first ingredient on your shampoo? Conditioner? Hair mask? Pomade?
Fact: Liquid shampoo is 80% water on average.
Kailey could not believe this and she began to research why most of our liquid hair care was made up of water. The answer? There wasn't one. Upon finding even a hair gel formulation made up at 95% water, Kailey challenged herself to develop a completely waterless shampoo. After 3 years from concept to launch, OWA released its first-of-a-kind, powder-to-foam shampoo. This is only the beginning for OWA. Stay tuned to experience the future of haircare.