BRAND GLOSSARY

 

Hey there! Meet our brand glossary! 👋

 

This is a place that is always here for you to reference as you explore our products, blog posts and more.

 

Here we define the terms we use on our site (like natural, sustainable, waterless) and more information you might be wondering about, like the purpose of our ingredients in our products.

 

TERMS TO KNOW

 

Waterless Beauty A category of personal care products in which there is little to no water present in the product itself, yet the conventional formulation of that product contains primarily water. For example, waterless shampoo is a good example of a waterless beauty product as the conventional formulation contains 80% water on average.

 

Water-activated Beauty A just add water beauty product that transforms from an anhydrous formula to a liquid product upon use. In the case of Moondust waterless shampoo, our powder transforms to a rich, velvety lather within seconds.

 

Powder-to-Lather An innovative cleansing shampoo format developed by OWA Haircare that allows for a sustainable shampoo formulation with a silky, creamy lather that delivers salon-quality performance for the hair and scalp.

 

Natural Ingredients Ingredients of natural derivation are qualified by identifying the ingredient origin (plant, mineral, fossil, and animal) and the amount of processing the raw material experiences to get to the final safe ingredient for use in cosmetics.

 

Clean Beauty Clean beauty is safe beauty. Typically clean brands have a “No List” that indicates what ingredients they avoid that are unsafe for humans and the environment. Clean beauty brands push for ingredient transparency so you know what’s in your products. Ingredients used by these brands are usually high-quality ingredients that do not include any potentially unsafe byproducts for people and planet alike.

Sustainable Beauty Beauty products for the conscious consumer that are developed with the environment in mind. Sustainable beauty products use ingredients, formulations and packaging that decrease a product’s impact across the entire supply chain.

 

Cruelty Free Beauty Products that are cruelty free are not tested on animals in any capacity. This includes the testing of the final product and the individual ingredients used.

 

Vegan Products (Vegan Beauty, Plant-based Beauty) Products that are described using any of these terms are not developed with any ingredients of animal origin.

 

Unscented Cosmetics that are formulated to have no scent. These products can contain added-fragrance ingredients. Read more about unscented beauty products here on our blog.

 

Fragrance Free Cosmetics that are formulated without any added fragrance. This means there are no ingredients added to make the product smell “unscented” and the product will maintain the scent of the ingredients themselves. Read more about unscented beauty products here on our blog.

 

Sulfates A category of surfactants that are known as strong cleansing agents (detergents) in personal care. These ingredients are such good cleaners, that they can be drying and irritating to skin and scalp. It is not necessary to have sulfates to create a formula with lather. For example, Moondust Hair Wash is a sulfate-free formula that has a velvety, silky lather.


Parabens (Methylparaben, Ethylparaben, Propylparaben, Butylparaben and Isobutylparaben) This category of synthetic broad spectrum preservatives were a very popular choice for use in cosmetics for a long time, because they replaced the need for multiple preservative ingredients. Broad spectrum preservatives are effective against mold, yeast and bacteria. To replace parabens, multiple preservatives need to be used.

 

OUR INGREDIENTS

 

Sodium Cocoyl Isethionate A gentle, sulfate-free, cleansing agent derived from coconut to mildly clean hair and scalp without overdrying. Acts as a primary surfactant.

 

Xanthan Gum Acts as a thickening agent to give a rich, creamy texture.

 

Cellulose Gum Acts as a thickening agent to give a rich, creamy texture.

 

Guar Hydroxypropyltrimonium Chloride A cationic conditioning agent derived from guar bean that leaves hair free of tangles and static, without weighing hair down.

 

Cocamidopropyl Betaine A gentle, sulfate-free, cleansing agent derived from coconut to mildly clean hair and scalp without overdrying. Acts as a secondary surfactant.

 

Triethyl Citrate A fragrance fixative ingredient that allows the fragrance to last longer.

 

Hydrolyzed Rice Protein A plant-based rice protein, rich in amino acids, that adds natural shine and fullness. A conditioning agent for hair and scalp alike.

 

Maltodextrin A plant-based sugar that can be derived from a number of starches, but ours is derived from corn. Maltodextrin has many functions in cosmetics that include acting as an absorbent, binding agent, stabilizer, film-forming agent, and skin-softener.

 

Aloe Barbadensis Leaf Juice Aloe vera. A plant extract with conditioning properties for hair and scalp alike. Aloe vera contains over 75 components including amino acids, vitamins and minerals. It’s like a superfood for your hair.

 

Ribes Nigrum Bud Extract Black currant extract. Used as a light floral note in our Moondust fragrance that is slightly fruity and woody.

 

Pelargonium Graveolens Flower Oil Geranium essential oil. Used as a floral note in our Moondust fragrance.

 

Eugenia Caryophyllus (Clove) Leaf Oil Clove essential oil. Used as a spicy, but sweet, note in our Moondust fragrance.

 

Cananga Odorata Flower Oil Ylang ylang essential oil. Used as a floral note in our Moondust fragrance that is slightly sweet and a little woody.

 

Sodium Dehydroacetate A preservative used to keep products fresh & you safe.

 

Tocopherol Vitamin E. Used as an antioxidant to maintain our naturally-derived fragrances.

 

Sodium Phytate A chelating agent used to remove build up in your hair and soften the water you use to cleanse & condition. Having a small amount of a chelating ingredient present in your shampoo leaves hair soft and lightweight.