The beauty industry has lacked environmental
sustainability, transparency and innovation. We’re
setting out to change that.


We deliver products that are more concentrated and
less wasteful, that don’t compromise on performance.


We’ve developed science-backed, water-activated formulas that
are better for people and planet alike.


For you.

Our products are made up of only what you need. Free of water and other fillers that dilute the rich, creamy formulations you want.

Free of:

- water
- fillers
- animal-derived ingredients
- cruelty free ingredients

For your hair.

We’ve developed innovative haircare with clean ingredients that maintain the quality and efficacy of salon products your stylist would recommend.

Free of:

- sulfates
- parabens
- silicones
- phthalates
- synthetic color
- synthetic fragrance

For the planet.

We considered the entire life cycle when developing of all our products. We holistically view each factor of the goods from start to finish to provide you and the planet the best possible formulations.

We consider:

- ingredients
- manufacturing
- distribution
- packaging
- disposal