Living an on-the-go lifestyle, I realized how inconvenient it is to travel with hair products. Plain and simple, there is nothing exciting about it. Buy small products last minute, squeeze them into a bag, get to your destination and find they leaked all over everything else. Every. Single. Time.
Think about it. When was the last time you purchased a hair product that enhanced your travel experience, was worth the price, and ultimately made you want to buy it again? I could not remember. In fact, I don’t think I ever had.
This is when the idea for a powder shampoo came to me. I started doing some research and learned that liquid shampoo is between 70% and 80% water on average. I realized there was an even bigger problem with liquid shampoo- environmental sustainability. I decided to take action and create a powder that you could add water to and it would work just like a liquid shampoo. Why stop at shampoo? Or even conditioner? I shouldn’t have to compromise my beauty routine when I travel or when I want be environmentally conscious. Neither should you.
Founder & CEO