Category Archives: Press Room

OWA Haircare’s Moondust Collection: Hair Wash available for purchase at clean beauty retailer, Credo

OWA Haircare’s Moondust Collection: Hair Wash
available for purchase at clean beauty retailer, Credo

NEW YORK, NY – June 13, 2019 – OWA Haircare, Inc. announced the Moondust Collection: Hair Wash is available at clean beauty retailer, Credo. OWA Haircare’s debut product will be available online at CredoBeauty.com and at all Credo retail locations.

The announcement comes just days after OWA unveiled its first product to the public. Moondust Collection: Hair Wash is the World’s first water-activated powder shampoo.

“We couldn’t be more excited to partner with OWA Haircare — their innovative formula and commitment to safety and sustainability make OWA an ideal partner for Credo.” says Kristen Bertiglia, Manager, Planning & Merchandising.

Founded on the basis of both convenience and sustainability, OWA aims to deliver a line of water-activated alternatives to conventional products that work just like the liquid haircare you know and love. OWA has developed an innovative series of solutions sourced from naturally-derived ingredients that maintain the quality and efficacy of salon-grade products free of water, sulfates, parabens, silicones, and artificial colors and fragrance. “When I think clean beauty, I think Credo. They are independently leading the clean beauty standards for consumers and industry players. I cannot imagine a better place to start to build a community for OWA.” says Founder/CEO Kailey Bradt.

OWA Haircare’s Moondust Collection: Hair Wash is available for purchase at all Credo Stores and online at https://credobeauty.com/collections/owa-haircare/products/moondust-hair-wash.

ABOUT OWA HAIRCARE, INC.

Meet the first water-activated haircare line: OWA Haircare’s line of naturally-derived powders hydrate with water in a matter of seconds to form the liquid products you know and love. Join us in rethinking your haircare routine at owahaircare.com.

ABOUT CREDO

Founded in 2014 by former Sephora executives, Credo is today’s largest and fastest-growing clean beauty retailer, partnering with 120+ beauty brands across skincare, color, body, fragrance and hair care categories. Credo’s mission continues to be focused on changing the beauty industry for the better and making clean beauty accessible to everyone. All brands must meet and comply with the Credo Clean Standard, the most comprehensive in beauty retail. With an omni-channel approach, Credo currently boasts 10 urban stores across the US and an ecommerce site experiencing extraordinary growth. 1% of all sales goes to the non-profit partner Lipstick Angels. Discover more at credobeauty.com and @credobeauty.

PRESS INQUIRIES

OWA Haircare, Inc.

Kailey Bradt

hello@owahaircare.com

Credo

Jessica Fitzsimons

jessica@credobeauty.com

OWA Haircare Debuts Moondust Collection: Hair Wash The World’s First Water-Activated Powder Shampoo

OWA Haircare Debuts Moondust Collection: Hair Wash The World’s First Water-Activated Powder Shampoo

 

NEW YORK, NY – May 23, 2019 – OWA Haircare, Inc. today announced the launch of the world’s first water-activated powder shampoo, Moondust Collection: Hair Wash. Available for pre-order on May 28, Moondust Collection: Hair Wash is a powder shampoo that becomes a liquid when activated with water in your shower. OWA’s debut offering is part of the company’s mission to make the beauty industry a more sustainable place.

Moondust Collection: Hair Wash is this planet’s most innovative shampoo to-date. Conventional liquid shampoo is typically around 80% water. Moondust Collection: Hair Wash is 0% water. This product contains a unique blend of gentle cleansing agents activated by water that condition both the hair and scalp.

“Moondust Collection: Hair Wash is just the first phase in OWA’s mission to rethink your beauty routine. We want to change the industry standard for water being the first ingredient in most personal care products,” says Founder and CEO of OWA Haircare, Kailey Bradt.

Founded on the basis of both convenience and sustainability, OWA aims to deliver a line of water-activated alternatives to conventional products that work just like the liquid haircare you know and love. OWA has developed innovative solutions sourced from naturally-derived ingredients. Moondust Collection: Hair Wash maintains the quality and efficacy of salon-grade shampoo and is free of water, sulfates, parabens, silicones, and synthetic colors and fragrance.

“I want OWA to spark a new wave of innovation in the beauty industry that considers not only what’s in the bottle, but everything from where it’s sourced to how it’s delivered,” says Bradt. “In this way, we’re taking care of our bodies and our planet.”

Moondust Collection: Hair Wash  is available for purchase at https://owahaircare.com/product/moondust-collection-hair-wash/.

ABOUT OWA HAIRCARE, INC.

Meet the first water-activated haircare line: OWA Haircare’s line of naturally-derived powders hydrate with water in a matter of seconds to form the liquid products you know and love. Join us in rethinking your haircare routine at  https://owahaircare.com.

 

PRESS INQUIRIES

Sarah Edelstein

sarah@owahaircare.com

OWA Haircare’s Sustainable Powder Hair Wash Approaches Launch with Support from Precursor Ventures

OWA Haircare’s Sustainable Powder Hair Wash Approaches Launch with Support from Precursor Ventures

Precursor Ventures invests in OWA Haircare to launch their innovative powder shampoo.

NEW YORK — October 25th, 2018 — OWA Haircare, Inc. gains support of San Francisco based venture capital fund Precursor Ventures as they approach the launch of their first product. Earlier this year OWA Haircare, Inc. announced their investment from RIT Venture Fund I, LLC.

OWA Haircare is an emerging beauty company that develops sustainable hair products by “thinking outside the bottle.” Moondust Hair Wash, this planet’s most innovative shampoo, is a powder that functions like a liquid when hydrated with water. Conventional liquid shampoo is typically around 80% water. Moondust Hair Wash is 0% water. “Sustainability does not have to mean compromise,” said Kailey Bradt, Founder and CEO. “However, building a sustainable business does take capital to reach the point of no-compromise to the consumer. Charles has seen the vision of OWA from the very beginning and believes in our team to make it happen. Having the fund’s support, especially pre-revenue, speaks to the mission of the fund itself.”

Charles Hudson, Managing Partner of Precursor Ventures, commented, “Kailey and the team at OWA Haircare have an exciting vision for a world where beauty products are sustainable for the environment and effective for the consumer. I’m very excited about the upcoming launch of Moondust Hair Wash and the other products that are in the pipeline. Kailey is an impressive entrepreneur whose background combines the science and consumer insights needed to bring this product to market and I am proud to back her in bringing her vision to market.”

“There are financial barriers for new brands in the cosmetic industry when sourcing sustainable materials that we will now have the opportunity to address prelaunch with Precursor’s support. Part of my vision for OWA was not only to create a more sustainable shampoo, but lead innovation in sustainable packaging and merchandise as well.” says Bradt.

OWA Haircare’s first product Moondust Hair Wash will be available in the coming months.

ABOUT OWA HAIRCARE, INC.

OWA Haircare is the beauty company of the future. Unlike any other products to exist, OWA Haircare develops products that are free of water. They are also free of sulfates, parabens, silicones, as well as artificial colors and fragrances. Liquid shampoo is typically around 80% water. OWA’s hair wash is 0% water. OWA Haircare provides high quality, sustainable, and innovative haircare solutions for Planet Earth and beyond. For more information on OWA Haircare and our “Out of this World Amazing” products, visit https://owahaircare.com.

ABOUT PRECURSOR VENTURES

Precursor Ventures invests in people over product at the earliest stage of the entrepreneurial journey. It is their belief that all entrepreneurs, regardless of background, benefit from having an institutional investor to help them scale and grow their company from the very beginning. They have built the entire firm around this premise that helping entrepreneurs get started and scale will be their life’s work. For more information visit their website at https://precursorvc.com/.

MEDIA CONTACT:

The OWA Team

 

hello@owahaircare.com

OWA Haircare, Inc. Secures Venture Capital Funds to Launch Innovative Powder Shampoo

OWA Haircare, Inc. Secures Venture Capital Funds to Launch Innovative Powder Shampoo

Pre-seed capital raised through RIT Venture Fund will bring the brand’s first product to market.

NEW YORK — May 22nd, 2018 — OWA Haircare, Inc. has secured pre-seed capital from RIT Venture Fund I, LLC. to bring the brand’s innovative powder shampoo to market.

OWA Haircare is an emerging beauty company that develops high quality, innovative hair products. Moondust Hair Wash, this planet’s most sustainable shampoo, is a powder that functions like a liquid when hydrated with water. Conventional liquid shampoo is typically around 80% water. Moondust Hair Wash is 0% water. The company creates “out of this world amazing” products in pursuit of what is good for their consumers and Mother Nature. “I want OWA to spark a new wave of innovation in the beauty industry that considers not only what’s in the bottle, but everything from where it’s sourced to how it’s delivered,” said Kailey Bradt, Founder and CEO.

Dr. James Watters, Senior Vice President for Finance and Administration and Treasurer at RIT, commented “We are absolutely delighted to partner with OWA Haircare and its founder, and RIT alumna, Kailey Bradt. Kailey is the latest example of the extremely talented and passionate individuals coming out of RIT ready to make an impact. We look forward to supporting and celebrating Kailey’s many successes for years to come.”

Bradt received her Bachelor’s in Chemical Engineering, followed by her Master’s in Product Development, both from Rochester Institute of Technology. “To have RIT Venture Fund be our first investor really speaks to the University’s efforts to support their alumni and how serious they are about building an entrepreneurial career path for their students. I hope to inspire other female entrepreneurs and women in STEM to take risks and embrace opportunity,” commented Bradt.

The funds provided by RIT Venture Fund I, LLC will bring Moondust Hair Wash to market later this year.

ABOUT OWA HAIRCARE, INC.

OWA Haircare is the beauty company of the future. Unlike any other products to exist, OWA Haircare develops products that are free of water. They are also free of sulfates, parabens, silicones, as well as artificial colors. Liquid shampoo is typically around 80% water. OWA’s hair wash is 0% water. OWA Haircare provides high quality, sustainable, and innovative haircare solutions for Planet Earth and beyond. For more information on OWA Haircare and our “Out of this World Amazing” products, visit https://owahaircare.com.

ABOUT RIT VENTURE FUND I, LLC.

RIT Venture Fund provides investment capital to entrepreneurial ventures with a strong connection to the RIT community. Launched in 2012 with $3.5 million, the Fund has become an integral member of an ever-expanding entrepreneurial ecosystem in the greater Rochester region. The fund strives to build a diversified portfolio of early-stage companies that are focused on the creation of intellectual property in fields that complement RIT’s core academic competencies. For more information visit the Fund at http://www.RITVentureFund.com.

MEDIA CONTACT:

Molly Argue Campos

Communications Manager

Molly@owahaircare.com