Greetings. We’re OWA.


We make sustainable & innovative hair products without compromising quality.

We exist for you & our planet.

For you.

We’ve developed innovative haircare sourced from naturally-derived ingredients that maintain the quality and efficacy of salon-grade products.

Free of:

  • water
  • sulfates
  • parabens
  • silicones
  • artificial color & fragrance

For our planet.

We’ve factored in the entire product life cycle around the development of all our products. We aren’t just saving the water in the bottle.

We consider:

  • ingredients
  • manufacturing
  • distribution
  • packaging
  • disposal
Learn more.

Our Story →


We’ve developed powders that hydrate with water to form the liquid products you know and love. We wanted to created something that was great for our hair and great for the planet.


Meet Hair Wash →


What is Hair Wash? It’s simply a powder shampoo. We are calling it “Hair Wash” because it just made sense to us really. It’s not a dry shampoo. We tried a few names; dehydrated shampoo, powder shampoo, waterless shampoo. However, none of these implied that the product did any cleaning. Then, we thought, we have face wash, body wash… Hair Wash!