We are an innovative haircare brand

delivering concentrated, effective formulas.


Most hair products are made up of mostly liquid solvents, which dilutes the ingredients you actually want to be using. At OWA, we deliver you everything you need and nothing you don’t. It’s really that simple. Our products are made up of concentrated, effective formulas that are good for you, your hair & the planet.

For you.

Our formulations are made up of only what you need. Free of water. Free of other liquid solvents that dilute the ingredients you actually want & need.

Free of:

  • water
  • liquid solvents (like ethanol)
  • fillers
  • animal-derived ingredients
  • cruelty free

For your hair.

We’ve developed innovative haircare with clean ingredients that maintain the quality and efficacy of salon products your hair stylist would recommend.

Free of:

  • sulfates
  • parabens
  • silicones
  • synthetic color
  • synthetic fragrance

For the planet.

We considered the entire life cycle when developing of all our products. We holistically view each factor of the good from start to finish.

We consider:

  • ingredients
  • manufacturing
  • distribution
  • packaging
  • disposal