We’re OWA.



Why we exist.

For you.

We’ve developed innovative haircare sourced from naturally-derived ingredients that maintain the quality and efficacy of salon-grade products.

Free of:

  • water
  • sulfates
  • parabens
  • silicones
  • artificial color & fragrance

For our planet.

We’ve factored in the entire product life cycle around the development of all our products. We aren’t just saving the water in the bottle

We consider:

  • ingredients
  • manufacturing
  • distribution
  • packaging
  • disposal

Where we started.


We’ve developed powders that hydrate with water to form the liquid products you know and love. We wanted to created something that was great for our hair and great for the planet.


Read our story.

Where we are now.


Our first product is about to launch! It’s called… Hair Wash! What is Hair Wash? It’s simply a powder shampoo. We’re calling it “Hair Wash” because it just made sense to us really. It’s not a dry shampoo. We tried a few names; dehydrated shampoo, powder shampoo, waterless shampoo. None of these names implied that the powder did any cleaning. Then, we thought, we have face wash, body wash… Hair Wash!


Meet Hair Wash.