OWA Haircare’s Moondust Collection: Hair Wash available for purchase at clean beauty retailer, Credo

OWA Haircare’s Moondust Collection: Hair Wash
available for purchase at clean beauty retailer, Credo

NEW YORK, NY – June 13, 2019 – OWA Haircare, Inc. announced the Moondust Collection: Hair Wash is available at clean beauty retailer, Credo. OWA Haircare’s debut product will be available online at CredoBeauty.com and at all Credo retail locations.

The announcement comes just days after OWA unveiled its first product to the public. Moondust Collection: Hair Wash is the World’s first water-activated powder shampoo.

“We couldn’t be more excited to partner with OWA Haircare — their innovative formula and commitment to safety and sustainability make OWA an ideal partner for Credo.” says Kristen Bertiglia, Manager, Planning & Merchandising.

Founded on the basis of both convenience and sustainability, OWA aims to deliver a line of water-activated alternatives to conventional products that work just like the liquid haircare you know and love. OWA has developed an innovative series of solutions sourced from naturally-derived ingredients that maintain the quality and efficacy of salon-grade products free of water, sulfates, parabens, silicones, and artificial colors and fragrance. “When I think clean beauty, I think Credo. They are independently leading the clean beauty standards for consumers and industry players. I cannot imagine a better place to start to build a community for OWA.” says Founder/CEO Kailey Bradt.

OWA Haircare’s Moondust Collection: Hair Wash is available for purchase at all Credo Stores and online at https://credobeauty.com/collections/owa-haircare/products/moondust-hair-wash.


Meet the first water-activated haircare line: OWA Haircare’s line of naturally-derived powders hydrate with water in a matter of seconds to form the liquid products you know and love. Join us in rethinking your haircare routine at owahaircare.com.


Founded in 2014 by former Sephora executives, Credo is today’s largest and fastest-growing clean beauty retailer, partnering with 120+ beauty brands across skincare, color, body, fragrance and hair care categories. Credo’s mission continues to be focused on changing the beauty industry for the better and making clean beauty accessible to everyone. All brands must meet and comply with the Credo Clean Standard, the most comprehensive in beauty retail. With an omni-channel approach, Credo currently boasts 10 urban stores across the US and an ecommerce site experiencing extraordinary growth. 1% of all sales goes to the non-profit partner Lipstick Angels. Discover more at credobeauty.com and @credobeauty.


OWA Haircare, Inc.

Kailey Bradt



Jessica Fitzsimons