Greetings. We’re OWA.

We’re here to make sure your hair is amazing wherever, whenever.

We’re minimizing environmental impact while maintaining quality. Our line of naturally-derived, scientifically-formulated waterless products will have you wondering why your products were ever liquid to begin with.

Rethink the routine with us.

Featured in:

There are only a few products that truly change hair care categories in our lifetime…cordless tools, at-home color, and now: powder shampoo.”

– Mane Addicts

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“…new eco-friendly haircare brand, OWA Haircare, is launching this year, and is sure to change your beauty routine…”

-The Forecast, Summersalt

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“… their innovative formula and commitment to safety and sustainability make OWA an ideal partner for Credo.” 

-The Credo Beauty Team