Greetings. We’re OWA.


We’re here to make sure your hair is amazing wherever, whenever.

We’re minimizing environmental impact while maintaining quality. Our line of naturally-derived, scientifically-formulated waterless products will have you wondering why your products were ever liquid to begin with.

Rethink the routine.


Moondust Collection

Hair Wash contains a unique blend of gentle cleansing agents for a clean you can enjoy wherever, whenever. 

Meet Moondust.

Moondust Collection Unscented

Say hello to the Moondust Collection: Unscented Hair Wash. Our same hero product, minus the fragrance.

Meet Unscented.

Featured in:

There are only a few products that truly change hair care categories in our lifetime…cordless tools, at-home color, & now: powder shampoo.”

– Mane Addicts

Featured in:

“This water-activated hair-care brand solves all your problems… it’s vegan & cruelty-free, & free of sulfates, parabens, silicones, synthetic colors, & fragrances, so you really can’t go wrong.”


Find us in stores:

“… their innovative formula & commitment to safety & sustainability make OWA an ideal partner for Credo.” 

-The Credo Beauty Team