Haircare of the future,

for people of the present.


Powders that activate with water.

Meet Hair Wash.

Greetings. We’re OWA.


We’re here to make sure your hair is out of this world amazing everyday. We’re minimizing environmental impact while maintaining the quality and efficacy of a high-end salon shampoo. Our line of naturally-derived, scientifically-formulated waterless products will have you rethinking the status quo.

More about OWA.

Liquid shampoo is 80% water on average. OWA is 0% water.

Why is this important? We aren’t just saving water in the bottle. We carefully consider the impact of our products throughout the entire product lifecycle from sourcing the raw materials to packaging to what happens when the product goes down your drain.
Haircare goes waterless.